India’s Best-selling Feature Phone in Q4 2022 was JioPhone, with 27% Market Share
The entry of Reliance Jio changed the face of the Indian telecom sector with super-fast 4G connections, ultra-affordable data charges and gratis voice calls and text messages. In one case the urban middle classes were hooked onto its 4G services, the company introduced a one,500 rupee 4G feature telephone in an endeavour to bring 4G connectivity to those left behind by the LTE revolution in the country.
Called the JioPhone, the device has received tremendous support from people across the country, many of whom are believed to be using the internet for the first time. Co-ordinate to Counterpoint Research, the device has now become the acknowledged feature telephone in Bharat, with a massive xv 1000000 units shipped during Q4, 2017.
The popularity of the device helped Reliance supplant erstwhile market place-leader Samsung at the elevation of the feature telephone podium. Economic Times is also reporting that the device has patently garnered a 27% market-share in the segment, with Samsung and Micromax coming in at numbers two and 3 respectively.
Co-ordinate to the study, the popularity of the JioPhone helped expand the flailing feature telephone market in India past 43% YoY and 32% QoQ, with as many as 50 million units shipped during the period. While there are no concrete reports nearly exactly how many units of the JioPhone take been sold to end consumers, the study states that out of the fifteen million units shipped during the quarter, "around 80% have been sold to consumers".
The success of JioPhone has fabricated other carriers similar Airtel and BSNL sit upwardly and take notice. Both have since launched their own 4G-enabled feature phones to take on the marketplace leader, although, as axiomatic from the Counterpoint Report, Jio continues to lead by far.
While BSNL teamed upwardly with Micromax to launch the Republic of india-i handset concluding year at Rs. two,200, Airtel launched the Android-based 'A40 Indian' for just Rs. ane,399 in Partnership with Karbonn. It's worth noting here that, the Airtel device, unlike the other 2, is a full-fledged smartphone that can run apps from the Google Play Store.
Source: https://beebom.com/jiophone-top-selling-feature-phone-india-q4/
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